GREEN Is Hot Trend Of 2009
According to this article in Entrepreneur magazine, green sector is still red hot and brimming with opportunities for entrepreneurs.
A word of caution accompanies the praise:
Green fatigue is on the rise: Of those who recall seeing green advertising (and a solid majority do), 12.1 percent say they never believe the green claims therein; 65.3 percent say they sometimes do, according to a 2008 survey by Burst Media.
To spread the word without igniting skepticism, consider foregoing traditional advertising, says Steve French, managing partner at the NationalMarketing Institute.Of those people who want to learn about a company’s environmental activities, 54 percent of general U.S. consumers (and 60 percent of lifestyle of health and sustainability, or LOHAS,consumers) prefer to get information from a TV, radio or print news story, according to an NMI survey. “Focus on attracting media attention,” says French, “whether through hosting or participating in innovative green events or simply by building relationships with media sources.”
